We are  a health & fitness limited company with subsidiaries Her body goal and His body goal,  with a mission to amplify the value of self-care in communities, to instil in the lives of people especially Africans the value of health, nutrition, and fitness through our services and products. 

Our objective is to become a leading health and fitness brand in Africa that promotes and influences individuals to value and prioritise personal self-care. We believe , “if you take care of your body ,your bodies will take care of you.”

The story behind our brand…

Our brand  is inspired from the weight loss journey of our founder/CEO Mwansa Chambalile , who was bullied and struggled emotionally because of weight. Aspiring to reach a certain body goal, she was inspired to document her journey on Instagram as a way of being consistent, committed and accountable to her journey naming it Her Body Goal on 2nd December 2019. 

She achieved her goal from 113 kg to 65 kg at her lowest weight and has since maintained living a healthy lifestyle. Later that year, after seeing the need to have an authentic brand, one  that not only cares about how you look but how you feel, the genesis of our company began. The company was registered with the business registrations authorities in Zambia.  On 24th September, 2022, we officially launched our  feminine activewear line (Her Body Body ). In 2023 we  launched our unisex workout accessory products , ranging from ankle straps , gloves, resistance bands etc…; and a combination of both Her Body Goal and His Body Goal. Our intentions are to launch the mens activewear collection soon.